Motorola branded phones are officially dead

"Motorola," a word that is synonymous with the birth of cell phones, will no longer be used to name them.

Motorola branding will "slowly phase out" of phones this year, Motorola Chief Operating Officer Rick Osterloh told CNET.

In its place, Motorola Mobility, which is owned by Lenovo, will use Moto for high-end handsets and the Lenovo Vibe brand for budget phones. These handsets will have a blue Lenovo logo on them - the Moto X will have the Lenovo branding on it, for example - and the batwing M is sticking around, too.

Motorola isn't completely going away: It'll be the name of a division under Lenovo. At least there's that.