Internet and technology giant LeEco which entered the Indian market just over a month ago has disrupted the smartphone market to achieve the ‘online top-selling’ tag for its flagship killer Le 1s. LeEco has sold over 200,000 Le 1s in 30 days, a groundbreaking record created by any mobile brand in India, thanks to the smartphone's performance, sleek, elegant design, great flagship features, vertically integrated content ecosystem edge and sustainable price.
The Le 1s Superphone has broken several industry records to become the most sought-after Smartphone online. Its soaring popularity among consumers is a validation of the company’s global reputation, edge over competition given its content ecosystem integration and its relentless focus on providing the good quality and value to its consumers.
“We are deeply humbled by the response we have received from our Indian consumers which has helped us achieve this leading industry position in such a short span of time. LeEco is in the true sense a game changer purely because of its disruptive business model and a user-centric ecosystem providing consumers a chance to experience disruptive technology at its best. What sets us apart is our ecosystem, which is a next-generation Internet engine. It is vertically-integrated to offer an online platform complete with content, devices, and applications, which promises to provide consumers seamless streaming of entertainment experience. We are committed to the Indian market and we are confident that we will maintain this enviable pace,” said Atul Jain, COO, Smart Electronics Devices, LeEco India.
Ever since the smartphone’s market roll-out, the Le1s has created several industry records. Earlier, the Le1s achieved record breaking cumulative 20,28,000 registrations across its three flash sales, a highest number in the industry ever. The Le 1s is a unique combination of design, features integrated on the overlay of the Le Ecosystem. The Superphone sports a Full HD (1920 x 1080 pixels) display covered in aviation aluminium. This 5.5 inch multi-touch device has a 13MP rear camera and 5MP front camera enabling users to capture their memorable moments in unprecedented quality.
The Le1s features the revolutionary Type-C charger, which makes charging quick--just 5 minutes of charge gets you about 3.5 hours of talktime. The reversible USB Type-C connector is technologically advanced than its competitors in many ways such as it has an additional sealing and PTC protection in-between wires, which is an industry first.
The smartphone which comes at a sustainable price of Rs 10,999 redefines the value segment with Stunning design, best-in-class technology, compelling features and first of its kind content integratio
Buyers of the Le Superphones can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. The company has inked a deal Eros Now for Video-on-demand (VOD) and with YuppTV for TV content streaming.
The company's after-sales policies are also best-in-class with 555 service centers in prime locations in the country, besides providing 24x7 toll free services, and other value-added services.
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